Vision
Benefit Chief Executive Officers through the commercialization of Strategic Design Management Safety Services.

Mission
Vertical Safety develops and commercializes product lines identified by Multiply Safety and supported by Johann Theron and cooperative partnerships.

These product lines encompass the following:
ManagerSA
IntegrateSA
EmpowerSA

The actions associated with this mission are:
Investigate commercial avenues
Marketing
Project Planning and development
Funding
Services delivery

Values
Vertical Safety’s value is Coordination and Integrity. It will strive to be compatible with all existing safety players while supporting the world of safety with Integrity.

Perceptions
Vertical Safety’s attributes can be grouped in two areas:
Balancing safety with economics.
Making safety predictable and sustainable as defined by the Vertical Safety Technique trademark process.

Potential
If implemented, the portfolio of product lines identified above is designed to create enough synergy to establish a sustainable earth over time. Even if different organizations develop independent products for the lines identified above, the result will be the same. Currently there is no competition in this niche market, but it is certainly most welcome.

Positioning
Vertical Safety’s target market is Chief Executive Officers and Company Directors. It differentiates itself from Executive Coaches in the sense that it is aligned with the Design Management Industry where it refrains from “teaching” senior executives but rather transfer safety knowledge in short individual sessions. Vertical Safety also aligns itself with Intellectual initiatives such as in Scandinavia (www.rower-eu.eu) where Economies are balancing Safety metrics at National levels.

Performance
Vertical Safety has received its product line definition in January 2010.
Its first website will become active in March 2010
The detail products derived from the first three line definitions were conceptualized with the aid of cooperative partners. These are as follows:

Products / Services
ManagerSA – Safety Gap Definition Presentation
IntegrateSA – Integration Gap Definition Presentation
EmpowerSA – Pre-school Safety Presentation & Training Kits

The other product lines are currently held-up by lack of funding which is understandable at this stage of the enterprise’s growth curve. However, these products are not essential in the medium term.

Summary
Vertical Safety is taking its cue from Multiply Safety and is already in the algorithmic stage of its first three products. Discussions with executive managers have led to slight changes in direction (away from coaching for example). But initial exposure has stunned these executives with the unanimous recommendation to continue.

If you would like to know more about Vertical Safety contact us or call us on +27 71 881 3577 for further assistance.